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EMA Releases Results From Comprehensive Study of
Virtualization Market


Technique of managing systems and resources functionally of growing importance to IT


BOULDER, Colo., Aug. 31, 2006, Enterprise Management Associates (EMA), the leading independent IT management research and consulting firm, today announced key findings from its recent in-depth study of the IT virtualization market. The 125+ page research report, “Virtualization: Exposing the Intangible Enterprise,” analyzes the state of virtualization, with a specific focus on the current and future market, business drivers, benefits and IT management challenges of this emerging technology. EMA is offering this report for purchase, as well as free access to a number of other virtualization resources at www.emausa.com

To provide the most comprehensive view of the virtualization market available today, EMA senior analyst Andi Mann conducted extensive primary research with more than 150 IT professionals, many of whom have already deployed virtualization or are actively involved in virtualization initiatives. He also profiled more than 30 relevant virtualization products and vendors.

“During my research, I found that a clear majority of surveyed enterprises have already deployed virtualization in one form or another and that the virtualization market continues to increase significantly” said Mann. “The most pressing business drivers behind the rapid adoption of this technology are disaster recovery and business continuity. Additionally, respondents perceived that most IT management disciplines would be easier with virtualization, especially disaster recovery planning, availability management, IT cost management, software provisioning and change management.”

Some of the questions answered by the study include:
  • Why are enterprises deploying virtualization?

  • Where are enterprises gaining specific benefits from these technologies?

  • How should enterprises be looking at these technologies to achieve their business goals?

  • What are the available solutions, what do they do, and which is best for specific requirements?

  • What challenges will enterprises face when adopting and maintaining virtualized environments?
In addition to the research report, EMA is providing a number of no-cost virtualization resources to help enterprise IT professionals understand and plan for this important emerging technology.

EMA’s Virtualization Solutions Center is a comprehensive online resource that offers an introduction to virtualization and its key concepts, as well as the ability to search and compare objective profiles of more than 30 virtualization solutions side-by-side. Access to this valuable resource is free of charge and available now. To register for the Solutions Center, visit:
itsolutions.virtualization.emausa.com

EMA’s Mann will be sharing highlights of the virtualization market study in a free one-hour Webinar to be held on Thurs., Sept. 7, 2006, at 1 p.m. EDT. Mann will be giving a keynote address at InfoWorld’s Virtualization Executive Forum slated for Sept. 25-26, 2006, in New York City, and will be moderating a panel discussion on Virtualization Futures at this industry event. To sign-up for the Webinar, visit: www.emausa.com

About Enterprise Management Associates
Founded in 1996, EMA is the only industry analyst and consulting firm dedicated to issues of IT Management. The firm conducts comprehensive, in-depth research and analysis on current and emerging concepts, issues, trends, strategies and resources. EMA consults with enterprise IT professionals to assess their organization’s current IT management infrastructure, skills, efficiency and effectiveness—making recommendations to improve productivity, maximize ROI, improve service quality and align IT operations with business strategy. In addition, the firm’s work with vendors and service providers gives it significant influence in the marketplace, reaching nearly 300,000 people each month. For more information, visit www.enterprisemanagement.com

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